Adidas just released a sneaker made of 95% recycled ocean plastics. They\u2019re called the Parley UltraBoost X and people wanting a pair of the quick-to-sellout sneaks are left asking,\u201cMore, please!\u201d<\/p>\n
The shoes reclaim about 11 plastic bottles per pair \u2013 meaning everything from the laces to the sock liners use recycled materials. While Adidas have done small-run eco styles in the past, this time they aim to produce 1 million pairs by the end of the year.<\/p>\n
Big corporations have been arguing that recycled ocean plastic isn\u2019t a viable material, but Adidas \u2013 a company beholden to shareholders just like any other \u2013 just showed us it\u2019s possible and affordable. It\u2019s another example of how sustainability and profitability can be one and the same.
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\nPlus, eco-friendly is always on trend cause the sea never goes out of style.<\/p>\n","protected":false},"excerpt":{"rendered":"
Adidas just released a sneaker made of 95% recycled ocean plastics. They\u2019re called the Parley UltraBoost X and people wanting a pair of the quick-to-sellout sneaks are left asking,\u201cMore, please!\u201d The shoes reclaim about 11 plastic bottles per pair \u2013 meaning everything from the laces to the sock liners use recycled materials. While Adidas have done small-run eco styles in the past,\u2026<\/p>\n","protected":false},"author":1,"featured_media":7301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[461,462,432,89,463,464,465,157,158,374],"class_list":["post-6146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-paths","tag-adidas","tag-clean-ocean","tag-climate-change","tag-conscious-capitalism","tag-eco-fashion","tag-planet","tag-sneakers","tag-social-business","tag-social-enterprise","tag-sustainable-fashion"],"yoast_head":"\n