{"id":6098,"date":"2016-09-13T17:03:10","date_gmt":"2016-09-13T10:03:10","guid":{"rendered":"http:\/\/newsincerity.wpengine.com\/?p=148"},"modified":"2023-05-20T06:08:27","modified_gmt":"2023-05-20T06:08:27","slug":"nirav-is-our-favorite-neighbor","status":"publish","type":"post","link":"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/","title":{"rendered":"‘Nextdoor’ Founder Uses Empathy to Reduce Racial Profiling"},"content":{"rendered":"

Nirav Tolia is a tech entrepreneur that uses his company to combat racism.<\/p>\n

Here\u2019s what happened: When a grassroots group from Oakland, CA, called Neighbors for Racial Justice, approached Tolia about the prevalence of racial profiling in his neighborhood social network site called Nextdoor<\/a>, he know changes needed to be made.<\/p>\n

From personal experience, Tolia understood what bias could do. As a first generation Indian, he struggled with identity. At home he was American, outside he was Indian. Neither role seemed to fit. So he decided to change a few things at Nextdoor. The secret sauce? Empathy.<\/p>\n

“As embedded and nasty as racism can be, it can be overcome.”<\/p>\n

Tapping into the research and expertise of some colleagues, he created \u2018decision points\u2019 on the site. When a user complains, for example, the site asks a question like, \u201cIs what I saw actually suspicious, especially if I take race or ethnicity out of the equation?\u201d<\/p>\n

 <\/p>\n

\"\"<\/a>
Photo: screenshot of Nextdoor site<\/figcaption><\/figure>\n

 <\/p>\n

These gentle nudges offer a moment of reflection and, apparently, that\u2019s all most folks need to tap into their deep thinking, strong feeling, empathetic selves. Test results show a 75% reduction in racial profiling and that over half of complaints were abandoned after the question appeared. Go figure.<\/p>\n

Ready for more? Here’s another piece about Heather McGhee<\/a>, who vies for the Contact Theory as a way to overcome bias and prejudice. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nirav Tolia is a tech entrepreneur that uses his company to combat racism. Here\u2019s what happened: When a grassroots group from Oakland, CA, called Neighbors for Racial Justice, approached Tolia about the prevalence of racial profiling in his neighborhood social network site called Nextdoor, he know changes needed to be made. From personal experience, Tolia understood what bias could do.\u2026<\/p>\n","protected":false},"author":1,"featured_media":634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,8],"tags":[89,132,73,287,82,67,288,289,157,158,290,96],"class_list":["post-6098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-borderless","category-breaking-bread","category-new-paths","tag-conscious-capitalism","tag-empathy","tag-first-generation","tag-identity","tag-immigrants","tag-neighbors","tag-nextdoor","tag-silicon-valley","tag-social-business","tag-social-enterprise","tag-start-ups","tag-tech"],"yoast_head":"\n'Nextdoor' Founder Uses Empathy to Reduce Racial Profiling - New Sincerity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Nextdoor' Founder Uses Empathy to Reduce Racial Profiling - New Sincerity\" \/>\n<meta property=\"og:description\" content=\"Nirav Tolia is a tech entrepreneur that uses his company to combat racism. Here\u2019s what happened: When a grassroots group from Oakland, CA, called Neighbors for Racial Justice, approached Tolia about the prevalence of racial profiling in his neighborhood social network site called Nextdoor, he know changes needed to be made. From personal experience, Tolia understood what bias could do.\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/\" \/>\n<meta property=\"og:site_name\" content=\"New Sincerity\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-13T10:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-20T06:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kilde.org\/new-sincerity\/wp-content\/uploads\/2023\/05\/niravtolia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1910\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/\"},\"author\":{\"name\":\"Michael\",\"@id\":\"https:\/\/www.kilde.org\/new-sincerity\/#\/schema\/person\/3a9708e76c62dfc591fddf96d6439c1f\"},\"headline\":\"‘Nextdoor’ Founder Uses Empathy to Reduce Racial Profiling\",\"datePublished\":\"2016-09-13T10:03:10+00:00\",\"dateModified\":\"2023-05-20T06:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/\"},\"wordCount\":250,\"publisher\":{\"@id\":\"https:\/\/www.kilde.org\/new-sincerity\/#organization\"},\"keywords\":[\"conscious capitalism\",\"empathy\",\"first generation\",\"identity\",\"immigrants\",\"neighbors\",\"nextdoor\",\"silicon valley\",\"social business\",\"social enterprise\",\"start ups\",\"Tech\"],\"articleSection\":[\"Borderless\",\"Breaking Bread\",\"New Paths\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/\",\"url\":\"https:\/\/www.kilde.org\/new-sincerity\/nirav-is-our-favorite-neighbor\/\",\"name\":\"'Nextdoor' Founder Uses Empathy to Reduce Racial Profiling - 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