{"id":5811,"date":"2018-08-22T09:00:36","date_gmt":"2018-08-22T16:00:36","guid":{"rendered":"https:\/\/newsincerity.us\/?p=5811"},"modified":"2023-06-08T07:34:25","modified_gmt":"2023-06-08T07:34:25","slug":"full-harvest","status":"publish","type":"post","link":"https:\/\/www.kilde.org\/new-sincerity\/full-harvest\/","title":{"rendered":"Eating Ugly Produce Could Help Save the Broken Food System"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5811\" class=\"elementor elementor-5811\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-797b8f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"797b8f78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d72c28f\" data-id=\"d72c28f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-223462e3 mrolph elementor-widget elementor-widget-text-editor\" data-id=\"223462e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tChristine Moseley, who worked in the food industry for many years, is spearheading a one-woman start-up called Full Harvest that&#8217;s committed to tackling our country&#8217;s immense agriculture waste problem.\n\nFarmers dump a scary amount of farmed produce \u2013 about 20 percent of it doesn&#8217;t even make it off the farm. This is due, in large part, to industry standards requesting that stores only sell blemish-free products to their consumers. There&#8217;s just no home for the crooked carrot and the spotty lettuce these days, which is an utter shame considering how much water goes into farming.\n\nMoseley reached a turning point in her career when she was working for a $13-a-bottle juice company and visited a romaine lettuce farm that scrapped nearly&nbsp;<em>75%&nbsp;<\/em>of their lettuce, selecting only the most pristine hearts to be packaged.\n\n\u201cI knew then we had a broken food system. It was my aha moment and I vowed not to stop until I found a way for that produce to be utilized for consumption,\u201d she said.\n\nThe farmers &#8220;are really dictated by what those big grocery stores are demanding, because consumers are becoming pickier and pickier, so the supermarkets are getting more picky,&#8221; Moseley told TechCrunch.\n\n&nbsp;\n\n<figure id=\"attachment_5813\" aria-describedby=\"caption-attachment-5813\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5813\" src=\"https:\/\/newsincerity.us\/wp-content\/uploads\/2018\/08\/christinemoseley.jpg\" alt=\"Christine Moseley\" width=\"640\" height=\"427\"><figcaption id=\"caption-attachment-5813\" class=\"wp-caption-text\">Christine Moseley. Photo: Full Harvest<\/figcaption><\/figure>\n\n&nbsp;\n\nWhere Moseley offers a different idea for the produce than companies like<a href=\"https:\/\/www.imperfectproduce.com\/\"> Imperfect Produce<\/a> \u2013 she utilizes the buyer to buyer (B2B) market. She&#8217;s behind the scenes connecting larger scale farms to different types of food producers, like juice companies who don&#8217;t need their produce to taste good (but not look perfect.)\n\nFor sellers, it means they&#8217;ll be earning extra money for the product normally destined for the compost bins. For buyers who aren&#8217;t worried about the cosmetic look of the produce it means a cheaper price.\n\nWhat&#8217;s in it for you and me, as consumers? Those tempting but wildly expensive green juices at health food stores just may get a little cheaper.\n\nMoseley&#8217;s idea is getting traction \u2013 she&#8217;s raised $8.5 million in seed funding and her board is starting to grow. It&#8217;s not a one-woman team anymore, and that&#8217;s OK with her. She admits she&#8217;s been pleasantly surprised during the process of growing her startup that the focus of her company hasn&#8217;t been her gender, but rather on &#8220;execution and market opportunity.&#8221;\n<h6>Feature photo: Imperfect Produce<\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Christine Moseley, who worked in the food industry for many years, is spearheading a one-woman start-up called Full Harvest that&#8217;s committed to tackling our country&#8217;s immense agriculture waste problem. Farmers dump a scary amount of farmed produce \u2013 about 20\u2026<\/p>\n","protected":false},"author":1,"featured_media":6243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[557,1134,559,1135,1136,398],"class_list":["post-5811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beasts","category-borderless","tag-agriculture","tag-big-ag","tag-farming","tag-imperfect-produce","tag-organic","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eating Ugly Produce Could Help Save the Broken Food System<\/title>\n<meta name=\"description\" content=\"Christine Moseley, who worked in the food industry for many years, is spearheading a one-woman start-up called Full Harvest that\u2019s committed to tackling our country\u2019s immense agriculture 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